Lilit Zakharyan is the Director of Marketing and Public Relations at Bluestar AMG, where she has been a key figure since 2015. With over a decade of experience in international financial services, Lilit has played a pivotal role in shaping the firm’s brand identity and deepening client trust across Asia.

She began her career in wealth management at Bluestar AMG, which provided her with a solid foundation in financial advisory before specialising in strategic communications. Lilit holds a master’s degree and is CISI Level 3 qualified, a rare blend of technical expertise and marketing acumen that positions her uniquely within the industry.

“Success is not just about what you achieve, but how you uplift others along the way.”

At the heart of Lilit’s work is a passion for crafting clear, credible, and compelling messaging. She leads the firm’s communications strategy with a focus on transparency, integrity, and client-centric storytelling. Her work spans everything from high-level branding initiatives to targeted digital campaigns and meaningful client engagement.

One of her proudest achievements has been helping to build Bluestar AMG’s trusted brand presence across Asia, driving visibility while fostering deep connections with clients from diverse backgrounds. Her multilingual fluency in Armenian, English, Chinese, Russian, and Spanish has been instrumental in creating inclusive, cross-cultural communication strategies that resonate globally.

Outside the Office:

Lilit is an energetic and adventurous spirit. Whether she’s playing golf, kitesurfing, dancing salsa, or travelling the world, she finds inspiration in movement, rhythm, and cultural exchange. She is also a passionate advocate for women’s financial empowerment committed to helping women take control of their financial futures through knowledge and confidence.

Three words that describe her: Driven. Empathetic. Multilingual.